‘Whatsapp’- a secret weapon for Textile businesses

Mobile applications like WhatsApp has become an integral part of modern life and businesses aren’t outside their influence. In fact, it has emerged as an inevitable mode of communication for many who want to stay connected with fellow businessmen or client groups or suppliers through this very easy and smooth mode of communication.

This chat service, which has now come to be owned by Facebook, has been the fastest-growing  communication app, providing a seamless and transparent platform for conversation among professionals and colleagues. Within the company, most garment factories and department professionals are on WhatsApp groups. Some discuss hanger systems, while others look for jobs and others look for job seekers.

Thanks to WhatsApp, the divide between the generations have been bridged, something which has become apparent in the business world as well. This app has also provided the platform for young entrepreneurs to gather and discuss in an uninhibited way that the older generation in business could never imagine possible.

 The focus of most groups on such mobile apps is on manufacturing excellence and product innovation. And this is true in the textile industry as well. Texpreneurs’ Forum is one such forum, comprising second generation business people, who are not afraid or shy to talk to their rivals. They have rather opted for this mode of communication to stay connected and gather information on each others’ developments, while also providing solutions to each other.

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